For the label design, we got Saahir Shetty a part of the super creative team back at @junglegymstudio on board. He has been an integral part of our branding journey, communicating our language through his beautiful creatives. When it comes to design, he loves the caricature approach taken by comic/ graphic books and tries to experiment with that. Let's just say, we had a tough time picking the best one from the options he had laid down.
You can check out more of his work here - https://instagram.com/saahir_shetty?igshid=7zfe5pspt7oc