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For a style as fun as the Guava Chilli Mead, we needed a label design that complimented the nature of the mead. So, we created a design that represents the duality of the drink and aims at embracing both, sweet as well as a spicy side of it. The parrot clearly has had one too many chillies and gone berserk blowing out flames all over the city! What could stop him? A sweet guava that's been brought in by the Special Forces on a Chinook CH47 chopper! A scene straight out of a comic book, isn't it?
That very design has been adapted to the merch you see here.
*Officially Licensed Moonshine Merchandise
For the label design, we got Saahir Shetty a part of the super creative team back at @junglegymstudio on board. He has been an integral part of our branding journey, communicating our language through his beautiful creatives. When it comes to design, he loves the caricature approach taken by comic/ graphic books and tries to experiment with that. Let's just say, we had a tough time picking the best one from the options he had laid down.
You can check out more of his work here - https://instagram.com/saahir_shetty?igshid=7zfe5pspt7oc