Working with 2500 children spread over 101 schools, Just For Kicks is a school intervention program working towards teaching children invaluable lessons of commitment, confidence, self- awareness, and grit, through a life skills-based football curriculum. We work with schools catering to students from the bottom of the economic pyramid - government schools, low-cost private schools, and public-private partnership schools, in the four Indian cities of Bengaluru, Hyderabad, Mumbai, and Pune.
We begin working with children, both boys and girls, as young as 7 years old and continue training with them till the age of 16, through an ongoing collaboration with their schools. Started in 2011 with a simple idea, “Everyone Plays”, Just For Kicks uses the field to provide a third place to children, one beyond home and school, and in the process, unearth some of the brightest talents in the country.
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