Prajakta is one of India’s most popular and largest individual YouTube creators. With over 145,000 subscribers she makes comical videos based on her observation of everyday life. With A series of How To’s & Types of videos holds the mirror to Urban India.
#iPledgeToBeMe is an initiative that was started by Prajakta to address Body Shaming. Teenagers today are under immense pressure trying to look a certain way, being accepted by their peers and, more often than not, present a version of themselves that isn’t who they really are. Through one of her #RealTalkTuesday video Prajakta spoke about her insecurities and short comings and shared how she overcame them and became content with her true self. She even asked her viewers whom she lovingly calls her lovers to send in their stories too. There was an overwhelming response to the video, people wrote over 2,500 emails & thousands of messages across her social media platforms sharing their story of how they have faced body shaming in their life and how sharing their story with her makes them feel better. She followed up with another video, wherein she discussed the overwhelming response she received through emails and messages and showed the sign language for shameless and asked her fans to send in their videos doing the shameless sign. The outcome has been incredible wherein she has received videos from all across the country where people are doing the shameless signs.